FEELS BOTANICAL
Client: Feels Botanical
Challenge: Feels Botanical, inspired by Australia's rich botanical heritage, crafts spirits that blend tradition with innovation. Their digital presence, however, needed to mirror this dynamism. The objective was multifaceted: transition to the modern Shopify 2.0, remove the shackles of restrictive custom code, enhance user experience, and nurture customer relations through automated communications.
What We Delivered:
Transition to Shopify 2.0: Embracing the future, we moved Feels Botanical onto Shopify 2.0. This upgrade offered a plethora of advanced features, setting the stage for a more immersive and dynamic online presence.
Empowering Redesign: Breaking free from rigid custom code, we introduced modular and easily adjustable sections. This redesign not only breathed fresh life into their digital storefront but empowered the Feels Botanical team to make updates with agility and ease.
Optimised User Experience: Every visitor's journey was meticulously mapped and enhanced. From landing to checkout, we refined every touchpoint to boost conversions, ensuring that the allure of their botanical spirits is echoed in every digital interaction.
Email Automations with Klaviyo: Recognising the value of sustained customer relationships, we integrated Klaviyo to craft tailored email flows. Whether it's welcoming new enthusiasts, reminding them of their cart, or introducing them to new concoctions, each automation nurtures the bond between Feels Botanical and its community.
Outcome: Today, Feels Botanical doesn't just offer spirits; they provide an enriched digital journey. With an intuitive, easily updatable website and personalised email touchpoints, all while staying true to their roots and ethos.
